Pamar has made research and experimentation a distinguishing feature of its history. Subsequently, it was only natural for Pamar to acknowledge design as the next step in the distinction and creation of its identity. Its most significant transformation began in the Nineties, when Pamar embraced design in a comprehensive way, thanks to Marco Redaelli’s intuition, and due to constant collaboration with renowned and emerging architects and designers, created collections of handles, knobs and furniture accessories, often anticipating the demands of the furniture industry. Collections and products in which the personalities and the expressive language of the designers cannot go unnoticed, always generating ideas ahead of trend. The new course undertaken by Pamar marked its interest in positioning itself in a higher end market, more receptive to a strong inclination towards design. Giving a handle an unmistakable style, which is what Pamar has always done, has always been a true art. A company that chose design as the universal language to dialogue with the world. Design and production “Made in Italy”, state of the art technologies, international design and continuous innovation are fundamental to Pamar’s success today.